Kim Loy Studio

Cosmetic tattoo artists & academy

At Kim Loy Studios we specialise in permanent makeup for eyebrows, lips and eyes, including Kim Loy’s signature hyperrealism brow technique. The only studio in Amsterdam offering this advanced permanent makeup technique.

Our experienced permanent makeup artists will help you achieve your desired look, restore your confidence and save you time with our selection of permanent makeup solutions.

(Formerly Microblading Amsterdam)
About Kim

“Permanent makeup isn’t about having perfect eyebrows. It’s about your natural brows but better.”

I believe that permanent makeup should be nothing more than a enhancement of your natural features. By following the guide of your natural brow hair and bone structure we can create hyperrealistic brows which are fuller and fluffier, but most importantly beautifully natural. I take pride in the delicate process of tattooing fine line brow hairs in a shape and pattern uniquely tailored for you.

I started my PMU career in 2019 having moved to Amsterdam from London I noticed their was a gap in the market for high quality permanent makeup services. Having initially trained in Microblading and Powders Brows, my brow artistry has since developed towards a hyperrealism style using an electric PMU tattoo machine. Over the years I’ve developed a skill of being able to observe a clients face, analyse their current brow, listen to their wishes, and then go on to create a realistic fine line brow tattoo which is almost indistinguishable from the real thing. It takes precision and patience for this technique and I love it, which is why it’s currently the only treatment I offer. This is where my passion lies. I take pride in the delicate detail of each brow, carefully choosing the right colour, the right machine and needle for the skin, taking my time over the pre-sketch creating a bespoke pattern with each new hairstroke positioned with thought and intention.

Your face and eyebrows are completely unique, as should be your permanent makeup.

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